Certified Specialist Programme in Competitive Price Intelligence
-- viewing nowCompetitive Price Intelligence is a specialized field that helps businesses make informed decisions about pricing strategies. This Certified Specialist Programme is designed for professionals who want to develop expertise in price intelligence and its application in various industries.
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About this course
By completing this programme, learners will gain a deep understanding of price analysis techniques, market research methods, and data-driven decision-making skills.
Some key topics covered in the programme include:
Market research and analysis
Price benchmarking and comparison
Competitor profiling and monitoring
Data-driven decision-making and strategy development
Whether you're a marketing manager, product manager, or business analyst, this programme will equip you with the knowledge and skills to drive business growth through effective price intelligence.
Explore the Certified Specialist Programme in Competitive Price Intelligence today and take the first step towards making data-driven pricing decisions that drive business success.
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Course details
•
Market Research Methods: This unit covers various research techniques used to gather data on competitors, market trends, and customer behavior, including surveys, focus groups, and social media analysis. •
Competitive Intelligence Tools: This unit introduces students to different tools and software used for competitive price intelligence, such as market research reports, competitor analysis software, and data analytics platforms. •
Data Analysis and Interpretation: This unit teaches students how to collect, analyze, and interpret data from various sources, including market research reports, social media, and customer feedback, to gain insights into competitors' pricing strategies. •
Pricing Strategy Development: This unit helps students develop effective pricing strategies based on market research, competitor analysis, and data analysis, including strategies such as penetration pricing, skimming, and value-based pricing. •
Market Basket Analysis: This unit introduces students to market basket analysis, a technique used to identify patterns and relationships between products and prices, and how to use this analysis to inform pricing decisions. •
Price Elasticity Analysis: This unit teaches students how to analyze the responsiveness of demand to changes in price, including how to calculate price elasticity and use this analysis to inform pricing decisions. •
Competitor Pricing Analysis: This unit covers the analysis of competitors' pricing strategies, including how to identify pricing trends, analyze competitors' pricing structures, and develop strategies to compete effectively. •
Price Setting and Management: This unit teaches students how to set and manage prices effectively, including how to consider factors such as cost, competition, and market demand, and how to adjust prices in response to changes in the market. •
Global Pricing Strategies: This unit introduces students to global pricing strategies, including how to consider cultural and regulatory differences when setting prices, and how to develop pricing strategies that are effective across different markets. •
Digital Pricing Strategies: This unit covers the use of digital channels to inform and manage pricing decisions, including how to use data analytics, social media, and e-commerce platforms to gather data and inform pricing decisions.
Market Research Methods: This unit covers various research techniques used to gather data on competitors, market trends, and customer behavior, including surveys, focus groups, and social media analysis. •
Competitive Intelligence Tools: This unit introduces students to different tools and software used for competitive price intelligence, such as market research reports, competitor analysis software, and data analytics platforms. •
Data Analysis and Interpretation: This unit teaches students how to collect, analyze, and interpret data from various sources, including market research reports, social media, and customer feedback, to gain insights into competitors' pricing strategies. •
Pricing Strategy Development: This unit helps students develop effective pricing strategies based on market research, competitor analysis, and data analysis, including strategies such as penetration pricing, skimming, and value-based pricing. •
Market Basket Analysis: This unit introduces students to market basket analysis, a technique used to identify patterns and relationships between products and prices, and how to use this analysis to inform pricing decisions. •
Price Elasticity Analysis: This unit teaches students how to analyze the responsiveness of demand to changes in price, including how to calculate price elasticity and use this analysis to inform pricing decisions. •
Competitor Pricing Analysis: This unit covers the analysis of competitors' pricing strategies, including how to identify pricing trends, analyze competitors' pricing structures, and develop strategies to compete effectively. •
Price Setting and Management: This unit teaches students how to set and manage prices effectively, including how to consider factors such as cost, competition, and market demand, and how to adjust prices in response to changes in the market. •
Global Pricing Strategies: This unit introduces students to global pricing strategies, including how to consider cultural and regulatory differences when setting prices, and how to develop pricing strategies that are effective across different markets. •
Digital Pricing Strategies: This unit covers the use of digital channels to inform and manage pricing decisions, including how to use data analytics, social media, and e-commerce platforms to gather data and inform pricing decisions.
Career path
| **Career Role** | **Average Salary (UK)** | **Job Market Trend** | **Skill Demand** |
|---|---|---|---|
| Data Scientist | £12000 - £15000 | High demand, high growth | Data analysis, machine learning, programming |
| Business Analyst | £4000 - £6000 | Medium demand, medium growth | Business process improvement, data analysis, communication |
| Marketing Manager | £6000 - £9000 | High demand, high growth | Marketing strategy, team management, data analysis |
| IT Project Manager | £8000 - £12000 | High demand, high growth | Project planning, team management, leadership |
| Quantitative Analyst | £10000 - £15000 | High demand, high growth | Financial modeling, data analysis, programming |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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CERTIFIED SPECIALIST PROGRAMME IN COMPETITIVE PRICE INTELLIGENCE
is awarded to
Learner Name
who has completed a programme at
London School of Planning and Management (LSPM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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