Postgraduate Certificate in Video Marketing for Designers
-- viewing nowVideo Marketing for Designers is a postgraduate certificate that equips creatives with the skills to produce engaging video content. Designed for designers looking to expand their skill set, this program focuses on the creative and technical aspects of video marketing.
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About this course
Through a combination of online modules and practical exercises, learners will develop expertise in video production, storytelling, and distribution.
By the end of the program, graduates will be able to create effective video marketing campaigns that drive results.
Take the first step towards a career in video marketing and explore this exciting opportunity further.
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Course details
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Video Scriptwriting for Digital Platforms: This unit focuses on crafting compelling video scripts that engage audiences and drive results, incorporating key concepts such as storytelling, tone, and pacing. •
Branding and Identity for Video Marketing: This unit explores the importance of consistent branding across all video marketing channels, including logos, color schemes, and typography, to establish a strong visual identity. •
Video Production Planning and Scheduling: This unit covers the essential steps in planning and scheduling video productions, including location scouting, casting, and equipment selection, to ensure efficient and effective production. •
Motion Graphics and Animation for Video: This unit introduces designers to the principles of motion graphics and animation, including keyframe animation, particle simulations, and 3D modeling, to enhance video content. •
Video Editing for Digital Platforms: This unit focuses on the technical aspects of video editing, including editing software, timeline management, and color correction, to create polished and engaging video content. •
Social Media Video Marketing Strategies: This unit explores the latest social media trends and strategies for video marketing, including platform-specific features, ad formats, and engagement techniques. •
Measuring and Optimizing Video Marketing Performance: This unit covers the key metrics and analytics tools for measuring video marketing performance, including engagement rates, click-through rates, and conversion rates. •
Influencer Marketing and Partnerships for Video: This unit introduces designers to the world of influencer marketing, including identifying and partnering with influencers, creating sponsored content, and measuring campaign success. •
Video Content Strategy and Planning: This unit focuses on developing a comprehensive video content strategy, including defining target audiences, creating content calendars, and allocating resources. •
Accessibility and Inclusive Video Design: This unit explores the importance of accessibility and inclusivity in video design, including closed captions, audio descriptions, and color accessibility, to ensure that video content is inclusive and usable by all.
Video Scriptwriting for Digital Platforms: This unit focuses on crafting compelling video scripts that engage audiences and drive results, incorporating key concepts such as storytelling, tone, and pacing. •
Branding and Identity for Video Marketing: This unit explores the importance of consistent branding across all video marketing channels, including logos, color schemes, and typography, to establish a strong visual identity. •
Video Production Planning and Scheduling: This unit covers the essential steps in planning and scheduling video productions, including location scouting, casting, and equipment selection, to ensure efficient and effective production. •
Motion Graphics and Animation for Video: This unit introduces designers to the principles of motion graphics and animation, including keyframe animation, particle simulations, and 3D modeling, to enhance video content. •
Video Editing for Digital Platforms: This unit focuses on the technical aspects of video editing, including editing software, timeline management, and color correction, to create polished and engaging video content. •
Social Media Video Marketing Strategies: This unit explores the latest social media trends and strategies for video marketing, including platform-specific features, ad formats, and engagement techniques. •
Measuring and Optimizing Video Marketing Performance: This unit covers the key metrics and analytics tools for measuring video marketing performance, including engagement rates, click-through rates, and conversion rates. •
Influencer Marketing and Partnerships for Video: This unit introduces designers to the world of influencer marketing, including identifying and partnering with influencers, creating sponsored content, and measuring campaign success. •
Video Content Strategy and Planning: This unit focuses on developing a comprehensive video content strategy, including defining target audiences, creating content calendars, and allocating resources. •
Accessibility and Inclusive Video Design: This unit explores the importance of accessibility and inclusivity in video design, including closed captions, audio descriptions, and color accessibility, to ensure that video content is inclusive and usable by all.
Career path
| **Career Role** | **Job Description** |
|---|---|
| **Video Marketing for Designers** | Design and implement video marketing strategies for clients, creating engaging content that drives brand awareness and conversions. |
| **Digital Marketing Specialist** | Develop and execute digital marketing campaigns across various channels, including social media, email, and search engine optimization. |
| **Social Media Manager** | Create and curate social media content, manage online communities, and analyze engagement metrics to optimize social media strategies. |
| **Content Creator** | Develop high-quality content across various formats, including blog posts, videos, and social media posts, to engage target audiences and drive brand awareness. |
| **UX/UI Designer** | Design user-centered interfaces and experiences, creating intuitive and visually appealing products that meet user needs and drive business success. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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POSTGRADUATE CERTIFICATE IN VIDEO MARKETING FOR DESIGNERS
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Learner Name
who has completed a programme at
London School of Planning and Management (LSPM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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