Certified Specialist Programme in Video Click-through Rate Improvement
-- viewing nowVideo Click-through Rate Improvement is a specialized program designed for video marketers and advertising professionals looking to boost their video ad performance. The program focuses on CTR improvement strategies, providing learners with the skills to analyze, optimize, and enhance video ad click-through rates.
4,469+
Students enrolled
GBP £ 149
GBP £ 215
Save 44% with our special offer
About this course
By mastering video ad targeting, creative optimization, and measurement techniques, participants can increase their video ad's reach, engagement, and conversion rates. Join the program to gain a competitive edge in the video advertising landscape and take your video marketing skills to the next level. Explore the program today!
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course details
• Video Ad Creative Optimization
This unit focuses on the development of effective video ad creative strategies, including scriptwriting, visual design, and audio production, to improve video click-through rates (VCTR). It covers the importance of understanding target audiences, creating engaging narratives, and leveraging visual elements to capture viewers' attention. • Click-Through Rate (CTR) Analysis and Measurement
This unit teaches students how to analyze and measure the performance of video ads, including CTR, view-through rates, and conversion rates. It covers the use of analytics tools, such as Google Analytics, to track ad performance and identify areas for improvement. • Video Ad Targeting and Segmentation
This unit explores the art of targeting and segmenting video ad audiences to increase the likelihood of engagement and conversion. It covers the use of demographic, interest-based, and behavioral targeting to reach specific audiences and improve VCTR. • Ad Copywriting for Video Ads
This unit focuses on the craft of writing effective ad copy for video ads, including headlines, descriptions, and calls-to-action. It covers the principles of persuasive writing, the importance of clarity and concision, and the use of emotional appeals to drive engagement. • Video Ad Format Optimization
This unit covers the various video ad formats available, including pre-roll, mid-roll, and post-roll ads, as well as native and sponsored content. It teaches students how to optimize ad formats for specific audiences and goals, including improving VCTR and increasing conversions. • Brand Safety and Ad Verification
This unit addresses the critical issue of brand safety in video advertising, including the risks of ad fraud, malware, and brand association. It covers the importance of ad verification and brand safety protocols to protect brands and maintain audience trust. • Video Ad Distribution and Placement
This unit explores the various channels and platforms for video ad distribution, including social media, YouTube, and TV. It covers the importance of understanding audience behavior, ad placement, and targeting options to maximize VCTR and reach. • A/B Testing and Experimentation
This unit teaches students how to design and execute A/B tests to optimize video ad performance, including VCTR, engagement, and conversion rates. It covers the principles of experimentation, data analysis, and iterative improvement to drive continuous ad optimization. • Video Ad Optimization for Mobile Devices
This unit focuses on the unique challenges and opportunities of video ad optimization for mobile devices, including smaller screen sizes, lower bandwidth, and changing user behavior. It covers the strategies and best practices for optimizing video ads for mobile devices to improve VCTR and engagement. • Video Ad Analytics and Reporting
This unit covers the essential skills for working with video ad analytics and reporting, including data visualization, dashboard creation, and reporting best practices. It teaches students how to extract insights from video ad data to inform optimization decisions and drive business growth.
This unit focuses on the development of effective video ad creative strategies, including scriptwriting, visual design, and audio production, to improve video click-through rates (VCTR). It covers the importance of understanding target audiences, creating engaging narratives, and leveraging visual elements to capture viewers' attention. • Click-Through Rate (CTR) Analysis and Measurement
This unit teaches students how to analyze and measure the performance of video ads, including CTR, view-through rates, and conversion rates. It covers the use of analytics tools, such as Google Analytics, to track ad performance and identify areas for improvement. • Video Ad Targeting and Segmentation
This unit explores the art of targeting and segmenting video ad audiences to increase the likelihood of engagement and conversion. It covers the use of demographic, interest-based, and behavioral targeting to reach specific audiences and improve VCTR. • Ad Copywriting for Video Ads
This unit focuses on the craft of writing effective ad copy for video ads, including headlines, descriptions, and calls-to-action. It covers the principles of persuasive writing, the importance of clarity and concision, and the use of emotional appeals to drive engagement. • Video Ad Format Optimization
This unit covers the various video ad formats available, including pre-roll, mid-roll, and post-roll ads, as well as native and sponsored content. It teaches students how to optimize ad formats for specific audiences and goals, including improving VCTR and increasing conversions. • Brand Safety and Ad Verification
This unit addresses the critical issue of brand safety in video advertising, including the risks of ad fraud, malware, and brand association. It covers the importance of ad verification and brand safety protocols to protect brands and maintain audience trust. • Video Ad Distribution and Placement
This unit explores the various channels and platforms for video ad distribution, including social media, YouTube, and TV. It covers the importance of understanding audience behavior, ad placement, and targeting options to maximize VCTR and reach. • A/B Testing and Experimentation
This unit teaches students how to design and execute A/B tests to optimize video ad performance, including VCTR, engagement, and conversion rates. It covers the principles of experimentation, data analysis, and iterative improvement to drive continuous ad optimization. • Video Ad Optimization for Mobile Devices
This unit focuses on the unique challenges and opportunities of video ad optimization for mobile devices, including smaller screen sizes, lower bandwidth, and changing user behavior. It covers the strategies and best practices for optimizing video ads for mobile devices to improve VCTR and engagement. • Video Ad Analytics and Reporting
This unit covers the essential skills for working with video ad analytics and reporting, including data visualization, dashboard creation, and reporting best practices. It teaches students how to extract insights from video ad data to inform optimization decisions and drive business growth.
Career path
Video Click-through Rate Improvement: UK Job Market Trends
Job Market Trends:
Job Demand:
| Job Title | Salary Range (£) | Job Description |
|---|---|---|
| Video Content Creator | £25,000 - £40,000 | Develop and produce high-quality video content for various platforms. |
| Video Marketing Specialist | £30,000 - £50,000 | Plan and execute video marketing campaigns to increase brand awareness. |
| Digital Video Analyst | £35,000 - £60,000 | Analyze video performance and provide insights to improve future content. |
| Video Production Manager | £40,000 - £70,000 | Oversee the production of video content, ensuring timely and within-budget delivery. |
| E-learning Developer | £25,000 - £40,000 | Design and develop interactive video-based learning experiences. |
| Job Title | Job Demand | Industry Relevance |
|---|---|---|
| Video Content Creator | High | High demand for video content across various industries. |
| Video Marketing Specialist | Medium | Growing demand for video marketing services in the UK. |
| Digital Video Analyst | High | Increasing need for data-driven insights in video content. |
| Video Production Manager | Medium | Stable demand for video production services in the UK. |
| E-learning Developer | Low | Growing demand for e-learning solutions, but limited job opportunities. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Debug: False
Course fee
MOST POPULAR
Fast Track
GBP £149
Complete in 1 month
Accelerated Learning Path
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
Standard Mode
GBP £99
Complete in 2 months
Flexible Learning Pace
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
What's included in both plans:
- Full course access
- Digital certificate
- Course materials
All-Inclusive Pricing • No hidden fees or additional costs
Get course information
Earn a career certificate
CERTIFIED SPECIALIST PROGRAMME IN VIDEO CLICK-THROUGH RATE IMPROVEMENT
is awarded to
Learner Name
who has completed a programme at
London School of Planning and Management (LSPM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
