Graduate Certificate in CRM for Broadcasting
-- viewing nowThe CRM for Broadcasting Graduate Certificate is designed for professionals seeking to enhance their customer relationship management skills in the broadcasting industry. Developed for broadcasters and media professionals, this program focuses on building effective CRM strategies to improve audience engagement and loyalty.
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About this course
Through a combination of online courses and practical exercises, learners will gain a deep understanding of CRM principles, including data analysis, customer segmentation, and relationship building.
By the end of the program, learners will be equipped with the skills to implement a CRM system that drives business growth and enhances the overall broadcasting experience.
Explore the CRM for Broadcasting Graduate Certificate today and take the first step towards revolutionizing your approach to customer management in the broadcasting industry.
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Course details
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Customer Relationship Management (CRM) Systems: This unit introduces students to the fundamental concepts and tools of CRM systems, including customer data management, contact management, and sales force automation. •
Digital Media and Social Media Marketing: This unit explores the role of digital media and social media in broadcasting, including the use of social media platforms for audience engagement, content creation, and advertising. •
Brand Management and Reputation: This unit examines the importance of brand management in broadcasting, including the development of brand identity, brand positioning, and reputation management. •
Data-Driven Decision Making: This unit teaches students how to use data analytics and metrics to inform decision making in broadcasting, including audience measurement, ratings analysis, and market research. •
Content Creation and Distribution: This unit covers the principles of content creation and distribution in broadcasting, including scriptwriting, editing, and production techniques, as well as the use of digital platforms for content delivery. •
Audience Engagement and Community Building: This unit focuses on the importance of audience engagement and community building in broadcasting, including the use of social media, email marketing, and other digital tools to build and retain audiences. •
Sales and Revenue Management: This unit explores the business side of broadcasting, including sales and revenue management, including advertising sales, sponsorship, and affiliate marketing. •
Media Law and Ethics: This unit covers the legal and ethical issues relevant to broadcasting, including copyright law, defamation law, and media regulation. •
Digital Media Production: This unit teaches students the skills needed to produce digital media content, including video production, audio production, and visual effects. •
Customer Experience Management: This unit introduces students to the concept of customer experience management in broadcasting, including the use of CRM systems, customer feedback, and service recovery to improve customer satisfaction.
Customer Relationship Management (CRM) Systems: This unit introduces students to the fundamental concepts and tools of CRM systems, including customer data management, contact management, and sales force automation. •
Digital Media and Social Media Marketing: This unit explores the role of digital media and social media in broadcasting, including the use of social media platforms for audience engagement, content creation, and advertising. •
Brand Management and Reputation: This unit examines the importance of brand management in broadcasting, including the development of brand identity, brand positioning, and reputation management. •
Data-Driven Decision Making: This unit teaches students how to use data analytics and metrics to inform decision making in broadcasting, including audience measurement, ratings analysis, and market research. •
Content Creation and Distribution: This unit covers the principles of content creation and distribution in broadcasting, including scriptwriting, editing, and production techniques, as well as the use of digital platforms for content delivery. •
Audience Engagement and Community Building: This unit focuses on the importance of audience engagement and community building in broadcasting, including the use of social media, email marketing, and other digital tools to build and retain audiences. •
Sales and Revenue Management: This unit explores the business side of broadcasting, including sales and revenue management, including advertising sales, sponsorship, and affiliate marketing. •
Media Law and Ethics: This unit covers the legal and ethical issues relevant to broadcasting, including copyright law, defamation law, and media regulation. •
Digital Media Production: This unit teaches students the skills needed to produce digital media content, including video production, audio production, and visual effects. •
Customer Experience Management: This unit introduces students to the concept of customer experience management in broadcasting, including the use of CRM systems, customer feedback, and service recovery to improve customer satisfaction.
Career path
| **Role** | **Description** |
|---|---|
| **Broadcasting and Media Sales Executive** | Develop and implement CRM strategies to drive sales growth in the broadcasting and media industry. |
| **Digital Content Manager** | Oversee the creation, publication, and distribution of digital content across various platforms, utilizing CRM tools to optimize engagement and revenue. |
| **Data Analyst (Broadcasting and Media)** | Analyze data from CRM systems to inform business decisions, identify trends, and optimize marketing campaigns in the broadcasting and media industry. |
| **Customer Relationship Manager (Broadcasting and Media)** | Build and maintain strong relationships with clients and customers in the broadcasting and media industry, utilizing CRM tools to drive loyalty and retention. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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GRADUATE CERTIFICATE IN CRM FOR BROADCASTING
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Learner Name
who has completed a programme at
London School of Planning and Management (LSPM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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