Google AdWords Fundamentals for Consultants

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Google AdWords Fundamentals for Consultants Learn the basics of Google AdWords and boost your consulting business with this comprehensive course. Designed specifically for consultants, this course covers the fundamentals of Google AdWords, including ad creation, targeting, and budgeting.

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About this course

Discover how to use Google AdWords to increase your online presence, drive more leads, and grow your consulting business. With expert guidance, you'll learn how to set up and manage your AdWords campaigns, track performance, and optimize for better results. Take the first step towards unlocking the full potential of Google AdWords and transform your consulting business. Explore the course now and start growing your online presence!

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Course details

• Understanding the Google AdWords Interface: Familiarize yourself with the AdWords dashboard, including the campaign, ad group, and ad levels, to effectively manage and optimize your campaigns. • Setting Up and Managing Campaigns: Learn how to create and edit campaigns, set budgets, and choose targeting options to ensure your ads reach the right audience. • Ad Group Optimization: Understand how to organize and optimize ad groups, including ad group level targeting, ad rotation, and ad scheduling, to improve ad performance. • Keyword Research and Planning: Develop a keyword research strategy to identify relevant keywords, analyze competition, and plan ad copy to maximize ROI. • Ad Copywriting and Landing Page Optimization: Learn how to write effective ad copy, including headlines, descriptions, and display URLs, and optimize landing pages to improve conversion rates. • Targeting Options and Demographics: Understand how to use targeting options, including demographics, interests, and behaviors, to reach specific audiences and improve ad relevance. • Bidding Strategies and Ad Auctions: Learn how to choose the right bidding strategy, including cost-per-click (CPC) and cost-per-thousand impressions (CPM), and understand how the ad auction works to maximize ROI. • Conversion Tracking and Analytics: Set up conversion tracking to measure ad performance, analyze data, and make data-driven decisions to optimize campaigns. • Ad Extensions and Callouts: Learn how to use ad extensions, including site links, callouts, and call extensions, to enhance ad visibility, improve click-through rates, and drive more conversions. • Budgeting and ROI Management: Understand how to set and manage budgets, track ROI, and make adjustments to optimize campaign performance and maximize ROI.

Career path

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
GOOGLE ADWORDS FUNDAMENTALS FOR CONSULTANTS
is awarded to
Learner Name
who has completed a programme at
London School of Planning and Management (LSPM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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