Certified Professional in Google AdWords for Performance Coaches
-- viewing nowGoogle AdWords is a powerful platform for businesses to reach their target audience. As a Performance Coach, you can help clients optimize their AdWords campaigns for better results.
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About this course
With the Certified Professional in Google AdWords certification, you'll learn how to analyze data, create effective ad copy, and manage budgets for maximum ROI.
Our course is designed for professionals who want to improve their AdWords skills and take their clients' campaigns to the next level.
By the end of the course, you'll be able to:
Set up and manage AdWords campaigns
Optimize ad copy and landing pages
Use data to inform campaign decisions
Take the first step towards becoming a certified AdWords expert and start your journey today!
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Course details
• Keyword Research: Understanding the fundamentals of keyword research is crucial for AdWords performance coaches, including identifying relevant keywords, phrases, and long-tail options to target specific audience needs and increase ad relevance.
• Ad Group Structure: Organizing ad groups effectively is vital for AdWords performance coaches, including creating clear group names, setting up ad group hierarchy, and using relevant keywords to ensure efficient ad targeting and budget allocation.
• Ad Copywriting: Crafting compelling ad copy is essential for AdWords performance coaches, including writing attention-grabbing headlines, crafting persuasive descriptions, and using relevant keywords to increase ad click-through rates and conversions.
• Landing Page Optimization: Ensuring landing pages are optimized for AdWords performance coaches is critical, including creating relevant and concise content, using clear calls-to-action, and optimizing images and formatting to increase conversions and reduce bounce rates.
• Conversion Tracking: Setting up conversion tracking is vital for AdWords performance coaches, including identifying relevant conversion actions, setting up tracking codes, and monitoring conversion data to optimize ad campaigns and improve ROI.
• Ad Scheduling: Ad scheduling is an essential aspect of AdWords performance coaching, including setting up ad schedules, optimizing ad timing, and using ad rotation to increase ad freshness and reduce ad fatigue.
• Budget Allocation: Allocating budget effectively is critical for AdWords performance coaches, including setting up budget targets, allocating budget to ad groups, and using budget optimization to maximize ROI and minimize waste.
• Ad Extensions: Utilizing ad extensions is an effective way for AdWords performance coaches to increase ad visibility, including setting up site links, callouts, and call extensions to provide additional value to users and increase conversions.
• Negative Keywords: Using negative keywords is essential for AdWords performance coaches, including identifying irrelevant keywords, setting up negative keyword lists, and using negative keyword targeting to reduce ad waste and increase ad relevance.
• Ad Group Bidding: Setting up ad group bidding strategies is vital for AdWords performance coaches, including using cost-per-click (CPC) and cost-per-conversion (CPA) bidding, and optimizing ad group bids to maximize ROI and minimize waste.
Career path
| **Job Title** | **Primary Keywords** | **Secondary Keywords** | **Description** |
|---|---|---|---|
| Digital Marketing Specialist | digital marketing, online marketing, social media marketing | SEO, PPC, email marketing, content marketing | A digital marketing specialist creates and implements online marketing campaigns to reach target audiences. They analyze data to optimize marketing strategies and improve campaign performance. |
| Performance Coach | performance coaching, career coaching, leadership coaching | life coaching, executive coaching, team coaching | A performance coach helps individuals or teams improve their performance and achieve their goals. They use various coaching techniques to enhance motivation, productivity, and overall well-being. |
| Data Analyst | data analysis, data science, business intelligence | statistics, data visualization, data mining | A data analyst collects, organizes, and analyzes data to help organizations make informed business decisions. They use statistical techniques and data visualization tools to identify trends and patterns. |
| Business Analyst | business analysis, business intelligence, process improvement | project management, requirements gathering, data analysis | A business analyst identifies business needs and develops solutions to improve organizational efficiency. They use data analysis and process improvement techniques to optimize business processes. |
| Marketing Manager | marketing management, marketing strategy, market research | brand management, product management, market analysis | A marketing manager develops and implements marketing strategies to promote products or services. They analyze market trends and customer data to inform marketing decisions. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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CERTIFIED PROFESSIONAL IN GOOGLE ADWORDS FOR PERFORMANCE COACHES
is awarded to
Learner Name
who has completed a programme at
London School of Planning and Management (LSPM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
