Postgraduate Certificate in Pricing Strategy Model Evaluation Tools
-- viewing now**Pricing Strategy Model Evaluation Tools** Develop your expertise in evaluating pricing strategies with our Postgraduate Certificate in Pricing Strategy Model Evaluation Tools. Designed for practitioners and academics alike, this program equips you with the skills to assess and improve pricing models.
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Course details
Data Analysis Tools: This unit focuses on the application of statistical and data analysis techniques to evaluate pricing strategies, including regression analysis, forecasting, and data visualization. •
Pricing Model Evaluation Frameworks: This unit introduces students to various pricing model evaluation frameworks, such as the Boston Consulting Group (BCG) growth-share matrix, the Porter's Five Forces analysis, and the Value-Based Pricing (VBP) framework. •
Game Theory and Pricing: This unit explores the application of game theory in pricing strategy, including the analysis of competitive behavior, oligopolistic markets, and pricing strategies in different market structures. •
Pricing Strategy and Market Structure: This unit examines the impact of market structure on pricing strategies, including perfect competition, monopoly, oligopoly, and monopolistic competition. •
Customer Perceived Value (CPV) and Pricing: This unit focuses on the role of customer perceived value in pricing strategy, including the measurement of CPV, its impact on pricing decisions, and the application of CPV-based pricing strategies. •
Pricing Strategy and Brand Management: This unit explores the relationship between pricing strategy and brand management, including the impact of pricing on brand image, customer loyalty, and brand equity. •
Pricing Strategy and Revenue Management: This unit introduces students to revenue management techniques, including yield management, dynamic pricing, and pricing optimization. •
Pricing Strategy and Supply Chain Management: This unit examines the impact of supply chain management on pricing strategy, including the role of supply chain visibility, inventory management, and logistics in pricing decisions. •
Pricing Strategy and Digital Marketing: This unit explores the application of digital marketing techniques in pricing strategy, including the use of big data, social media, and online advertising in pricing decisions. •
Pricing Strategy and Sustainability: This unit focuses on the role of sustainability in pricing strategy, including the impact of environmental and social considerations on pricing decisions and the application of sustainable pricing strategies.
Career path
**Career Role** | Primary Keywords | Secondary Keywords | Description |
---|---|---|---|
Market Research Analyst | Market Trends, Pricing Strategy, Data Analysis | Industry Insights, Competitor Analysis, Customer Feedback | Conduct market research to identify trends and patterns, analyze data to inform pricing strategies, and provide insights to stakeholders. |
Pricing Manager | Pricing Strategy, Revenue Management, Cost Control | Market Analysis, Competitor Pricing, Customer Behavior | Develop and implement pricing strategies to maximize revenue, manage costs, and stay competitive in the market. |
Business Analyst | Business Intelligence, Data Analysis, Process Improvement | Industry Trends, Market Research, Stakeholder Engagement | Analyze data to identify business opportunities and challenges, develop and implement process improvements, and engage with stakeholders to drive business growth. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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